NEMO'S | 2020 Portfolio

Nemo's is a rebranding and logo development project. I chose to rebrand Capt'n Nemo's, a restaurant in Chicago.

Current Nemo's Logo

I wanted to simplify and modernize the old logo while staying true to certain components of the original brand such as the "submarine" aspect.

Redesigned Nemo's Logo

I chose a contemporary, nautical color palette. The final logo is an iteration of a submarine as a sandwich and oceanic vessel.

Nemo's Window Decal

A mockup of the logo as a window graphic

Nemo's Store Sign

An example of the logo as a storefront sign

Nemo's Icons

In the process of creating the logo I designed these icons that can be repeated as a pattern on to-go sandwich wraps, on merchandise, wallpaper, etc.

UX Architect & Multidisciplinary Designer